Like being a kid, having the dream of doing this, starting from square one, from outside looking in from without having nothing - to chasing this dream, and then all these years down the road of following this yellow brick road trying to get to where you're going, one day waking up and being like, 'Did it take me where I wanted to go?' This fantasy of, like, sex, drugs, & rock 'n' roll is kinda clichéd, but it's clichéd for a reason. "The concept of it is kinda like its about the lifestyle, 'The Beautiful and Damned'. "The concept of it is kinda split in half and it's two CDs, but for all intents and purposes its 20 songs, it's just a long album," he explained. In an interview with Angie Martinez, he revealed the album's concept. It was later revealed that G-Eazy paid for the film himself, costing around $700,000. The film was directed by Bobby Bruderle alongside G-Eazy, who co-wrote it and was released as an Apple Music exclusive. A short film accompanied its release date. The album's cover art and release was released on November 8, 2017.
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